Distribution Essays - International Trade, Export,

Distribution Indirect Exporting An Indirect Exporter is when a firm's product is sold in foreign markets with no special activity for this purpose occurs within the firm. Others carry a firm's product overseas. Although exporting this way can open up new markets quickly a firm will have limited control over distribution of its product. A firm likes to have a buyer; thus products are sold in a domestic market then resold overseas in different ways. -Foreign wholesale and retail organisations that have purchasing agents in a firm's home country may find the firm's product good for their market. -Manufacturers and firms have U.S. offices obtain equipment and supplies to their foreign operations. Companies have an advantage by selling to the U.S. firms because they are using export routes already supplying their domestic operations via the U.S. -With multinational operations buy equipment and supplies for them through their regular domestic purchasing. Equipment is shipped and installed in foreign plant. Foreign producers take note of the equipment. Then orders for the equipment will follow. Thus, an active exporting involvement by the supplying firm. This has befitted the supplying firm with a free introduction to the foreign market. International trading companies are very important for some markets. Some of these companies handle the majority of the imports into the country. The size and market coverage of these trading companies makes them excellent distributors, especially with their credit reliability. They cover their markets and provide service for the products they sell. Using these trading companies has negative factors. These companies have a tendency to carry competing products and the latest product may not receive the attention its producers desired. The sales from these kinds of indirect exporting are as good as domestic sales and, show that they are less stable. Since being so far from the main market a firm has little control. Even though new sales is helpful the disadvantage of not having more control of foreign sales a company may look for a more suitable arrangements in the long-run. Export Management Companies (EMC) Some companies work with an export management to have increased control over its product. There are some advantages of using an export management company: -The manufacture receives instant foreign market knowledge and contacts via the operations and the experience of the EMC. -The manufacture saves the cost of developing the in-house expertise in exporting. An EMC cost is spread over the sales of several manufacturers. -EMC offer clients consolidated shipments for savings. -Lines of complementary products can better foreign representation than the products of just one manufacturing. Also, EMC's accept foreign credit responsibility. There are also some disadvantages to using an EMC: -Some EMC's handled too many lines to give the proper attention to a new exporter. -Many tend to be market specialist rather than product specialist, thus product expertise is weak. -Some EMC's coverage is only regional rather than global. Export trading companies (ETC) A ETC acts as the export arm of a number of manufactures. ETC's allow U.S. companies or banks to form a trading company with the size, resources, sophistication, and international network comparable to the Japanese companies. Unfortunately U.S ETC's have not really worked out. Most of them are small or they have failed. Piggyback Exporting One manufacture uses it overseas distribution to sell other companies' product with their own. One party is called the carrier; the carrier is the firm that does the exporting. With the export of the new non-competitive product may help ease the cost of exporting. Piggybacking can be attractive because a company can fill up its exporting capacity or fill out their product line. Also, piggybacking can help in a lost cost way for the carrier to export and save on investment in R&D, production facilities, and market testing for a new product. There are also some negatives, quality control and warranty. The rider may not maintain the quality of the products sold by the other company. Concerns of supply, a carrier can develop a large market abroad, the rider firm may favor its own marketing needs it tight demand conditions. The party called the rider has a great advantage. By using another company a company can get its product to foreign markets. This offers the riders and established exp ort and distribution facilities and shared expenses, and benefits close to an EMC and a

How To Reduce Your Website’s Bounce Rate In One Step

How To Reduce Your Website’s Bounce Rate In One Step You’ve arrived, but feel lost. Or confused. Youre being bombarded with stimuli. Or too many choices. You’re unsure what to do next. I know exactly what you’re going to do next. You’re going to leave. You’re off in search of a place where you feel comfortable, confident, more â€Å"at home.† Now here’s the rub. You actually were at someone’s home- their home on the web- their home page, but something went terribly wrong. The problem’s simple enough. The home page isn’t simple enough. The host made you work. As a website visitor, you don’t want that. And as a website host, your goal must be to invoke a sense of belonging. The Number One Way to Reduce Your Website’s Bounce Rate #Marketing by @feldmancreativeThe goal of a home page is to get the visitor to click Bounce rate, which is revealed in your analytics, indicates the percentage of web site visits where only a single page was viewed. Translation: zero clicks. For a blog site, you need not get overly concerned about bounce rate. One-and-done visits are common. However, those that enter your site via its home page are likely to be first-timers. In this case, a high bounce rate is deadly. So how do you inspire a visitor to click a page deeper into your site? You interest them. And how do you interest your visitor? You communicate an idea that is easy to understand and memorable. Marketers often describe such ideas as â€Å"sticky.† Made to Stick, the bestselling book by Chip and Dan Heath, spells out the formula with six principles. The first, and perhaps, most vital, is simplicity. I’ll paraphrase from the book where they ask and answer the question, â€Å"How do you find the essential core of your ideas?† They submit you must be a master of exclusion. You must relentlessly prioritize. The book’s chapter on simplicity also offers the following: It’s hard to make ideas stick in a noisy environment You must weed out ideas, even if they’re important, in an effort to highlight the most important one Uncertainty- caused by multiple choices- tends to paralyze readers Powerful ideas are compact and meaningful Is your homepage simple? Does it elicit the response you want from visitors? If it’s not clear and compact, it’s time to review and revise it. It’s time to simplify. What’s in it for me? If you’ve studied copywriting even a wee bit, you’re likely to have read the â€Å"WIIFM† lesson. A common derivative of it goes: readers don’t care about your company or product; they care about themselves. I want to say you get the idea. I want to say everybody does. But they don’t. In fact, I don’t think it’d be outrageous to say a painfully large majority can’t (and maybe never will) comprehend the concept. And it’s a pity because when you shine the spotlight on yourself, you lose business. Your headline has a job to do While your typical web-browsing human is obviously not a goldfish, researchers like to explain his or her average attention span falls short of the little orange pucker’s. This means your job is to create a page, which is capable of expanding the average attention span. You need to grab ‘em fast. This is the headline’s job. The headline on your home page is the first line the visitor reads and therefore the most important line on your entire website.

Flight Operations Quality Assurance Essay Example | Topics and Well Written Essays - 1250 words

Flight Operations Quality Assurance - Essay Example He further said that the collection and availability of the data is of little use unless the problems, which were previously identified, are corrected. It is his recommendation that questions should be understood and answered by acting upon it accordingly. describes the activity tracking methodology of the CATS or Crew Activity Tracking System. CATS immediately identifies the error on commission and omission that leads to deviation. It is also useful in detecting procedural deviations that were not detected before. Moreover, CATS performance. CATS improve safety measures by using FOQA flight data to improve feedback. Should CATS have access to data regarding aircraft state, clearance constraints and pilot actions it could determine nuances in detail for efficient data analysis. immediate maintenance rather than performing maintenance at a schedule time interval. So, if an aircraft part needs to be changed after a flight then it must be done as soon as possible and does not need to wait for the part to be changed within the following week for its supposed regular schedule for maintenance check-up. This study by Stolzer (2002) recommends the use of a FOQA data-driven fuel consumption model to be use to find out why an aircraft uses a higher quantity of fuel than the actual amount prescribed by the air craft manufacturer. Since fuel is one of the major expenses of an airline company, it is imperative to consider whether the more than normal fuel consumption of fuel could be attributed to airframe or engine abnormalities. Whatever good results derived from the FOQA data-driven fuel consumption model to improve the safety of air travel must be incorporated within the overall quality system. According to Stolzers (2002) previous volume of this study, abnormal fuel consumption should be critically analyzed and data must be preserved within the ongoing quality assurance program of the air carrier. In this

Social Media on the Internet Essay Example | Topics and Well Written Essays - 1750 words

Social Media on the Internet - Essay Example One of the most notable features of social media is that it has grown exponentially across the world within a very short duration compared to other business and communication tools in human history. To illustrate this phenomenon, Lee (2010) points out that while it took 13 years for television to attract over 50 million viewers and 38 years for radio to attract about 50 million listeners, it took 4 years only for internet to attract 50 million participants. He further points out that it took social media platform, Facebook, one and a half years to attract the same number of participants. There has been raging debate on whether the availability and use of social media on the internet is useful to businesses in regard to providing them with new and different useful information. This paper will discuss how the availability and use of social media on the internet really provide businesses with new and different useful information. Historically, technology has been injected and adopted in to the society as well as the business world and it has often required that there be a radical shift in business and cultural processes and practices (Lincoln, 2009). Social media is one such kind of technology in the business world. Unlike other types of technologies, social media technology greatly reflects the social behavior of people. Social media is also unique in the sense that it allows anybody to produce media content and deliver it by interactive communication. Qualman (2010) notes that the available statistics show that social media has established itself as the media of choice around the world over the last 4 years, with over a quarter of the world population using one type of social media or another. The growth of social media has been so tremendous such that social media platforms such as YouTube, Facebook, and Twitter have grown rapidly and have gradually relegated other forms of advertising such as print advertisements, and threatened them with extinction (Nair, 2011 ). The popularity of the use of social media on the internet can be attributed to four reasons. To start with, users can get the latest information on virtually anything they want. Secondly, it satisfies the desires of the users of expressing themselves. Users are also able to see how individuals and groups that they are interested in are doing therefore getting more satisfaction. Finally, it helps people to escape from their day-to-day routine by providing alternative ways of using time (Lee, 2010). The fact that social media has experienced exponential growth over the years cannot be disputed. However, there has been debate on whether the availability and use of social media on the internet really provides businesses with new and different useful information. The response to this question has been two-fold: on one side, there are those who believe that it does provide businesses with new and different useful information, while on the other side there are those who believe that it does not (Nair, 2011). While the later side has its reasons for taking that position, there is a greater consensus among those engaged in this debate that, indeed, the availability and use of social media on the internet provides businesses with new and different useful information (Hinchcliffe et al., 2012). So, how does the use of social

P&G Essay Example | Topics and Well Written Essays - 1750 words

P&G - Essay Example It is equally important, if not more so, that innovation is cost-effective, aligned with consumer demands and addresses a perceived gap in the market. In other words, not only is the strategy for corporate survival continued product development and innovation, but the cost-effective development of innovative products which market research indicates will attract the consumer market. Proctor and Gamble has resolved the seemingly complex equation of cost-effective continued product development and equation through its "connect and develop" strategy. Indeed, P&G's approach to product development and innovation has the potential to serve as a critically valuable lesson to corporations across the world. The hurdles to new product development are cost and innovation. As Huston and Sakkab (2006, p. 60) write, "Most companies are still clinging to what we call the invention model, centered on a bricks-and-mortar R&D infrastructure and the idea that their innovation must principally reside within their own four walls." Confining product development to the company and to individuals working in the company often means that development will be a costly and time-consuming process. The reason, as Huston and Sakkab (2006) illustrate through reference to a case study, is that when a company begins the R&D process with an idea for a new product or an innovation to an existing product, it may not have the technology to translate the idea into a reality. The company's in-house Research and Development team will then have to experiment with several technologies to bring the idea to life and, of course, may and may not succeed. Even if they succeed, success comes at high financial cost. Furthermor e, as Brown and Eisenhardt (1995) argue, because the process is often a length one, there is always the risk that a competitor may beat them to the market with the technology and product. In this case, the return on the new product research and development investment may not be realized. Hence, a financial risk factor enters into the equation. Proctor and Gamble stumbled across a high radical approach for new product development and innovation when it found itself confronting numerous technological obstacles to the manufacturing of their innovative Pringle line of imprinted chips. Initially relying on in-house talent for the development of the required technology, Proctor and Gamble soon found the process excessively costly, unrealistic and unfeasible in terms of implementation. It was at this point that P&G decided to look outside its walls for a solution and, with that in mind, developed and circulated a technology brief which outlined the problem. The response was positive and the company was approach by a baker in Italy who had already developed the technology in question. Proctor and gamble obtained the rights to the use of the technology, developed it to suit their specific needs and were, as a result, able to successfully produce their new line of Pringle chips at a fraction of the cost they would have otherwise run into. Huston and Sakkab (2006) concede to the fact that the approach adopted by Procter and Gamble is a radical one. As new product development, inclusive of research and development, often functions as a firm's competitive edge, corporations generally tend to prefer to keep all research, development and product

Terror Management Account of Conspicuous Consumption

Terror Management Account of Conspicuous Consumption Abstract The motivation behind this part is to clarify the mental underpinnings of the obvious utilization from the viewpoint of dread administration hypothesis. Our fundamental proposal is that prominent utilization is an immediate consequence of the extraordinary human consciousness of mortality and the quest for self-esteem and passing amazing quality that this mindfulness causes. In spite of the fact that it is anything but difficult to study contemporary American cases of avarice and indulgence, given the long and broad mankinds history of unwarranted utilization, we cant credit it to the impact of present-day private enterprise or corporate culture; rather, it is a result of essential all inclusive needs. Without a doubt, we contend that if contemporary people are all the more extremely inefficient, it is fundamentally as a result of present day innovation instead of due to any new social or mental improvements. We exhibit authentic and observational confirmation in support of our dread administration clarification of consumerism. At last, we consider what may be done to encourage life-maintaining utilization, stripped of the harmful, psychopathological craving for endless measures of pointless stuff that undermines human bliss and debilitates the very presence of the human species by contaminating and exhausting the regular assets whereupon our survival, at last, depends on. A TERROR MANAGEMENT ACCOUNT OF CONSPICUOUS CONSUMPTION Modern man is drinking and drugging himself out of awareness, or he spends his time shopping, which is the same thing †¢ Ernest Becker, The Denial of Death Authors main claim? The Authors main claim is that the human awareness of death and the potentially overwhelming existential anxiety, it engenders motivates people to imbue life with meaning and derive self-esteem from cultural beliefs about the nature of reality. That concern about mortality play a pervasive role in human affairs, and suggests that people construct cultural worldviews in order to manage the terror engendered by the human awareness of death. What are the reasons the author gives for his/her main claim? 1. The virtues of materialistic consumption are deeply woven into the very fabric of human culture. 2. The human desire for money and materials indicates that rationality is not the sole factor that drives consumption behavior. What evidence does the author give for each claim you identified above? Evidence might include examples, statistical data, interview responses, or theoretical application. Evidence 1 : Business communities worried, because of the magnitude and impact of the terror attack on sep 11, that the incident would initiate a recession in the United States.Americans bought homes and cars in record quantities. They also snapped up appliances, furniture, and electronic gadgets. From October through December, consumption soared at 6% annual rate.Although exercising ones credit cards in the wake of these catastrophic reminders of vulnerability and mortality may in some ways seem surprising, such behavior follows predictably from the perspective of terror management theory. Evidence 2 : Spending eternity in a heavenly afterlife is a quaint and attractive prospect (e.g., Islamic Jihads Sheik Abdulla Shamnis 1995 [reported by Abu-Nasr, 1995, p. 1A] descrip ­tion of heaven as a world of castles, flowing rivers, and lush fields where the blessed can eat the most delicious food, the most luscious fruits and the tenderest cuts of meat), but ultimately intangible and empirically uncertain, whereas large piles of gold, enormous mounds of possessions, and lavish con ­sumption is ineluctably real and symbolically indicative of immortal power. The notion that the urge to splurge is fundamentally a defensive death denial above and beyond the quite legitimate pursuit of material comfort and aes ­thetic pleasure is supported by both the historical record and contemporary empirical research. Evidence 3: Roheim (1934) found that the primary motive for acquiring money and possessions in virtually all known tribal cultures is ulti ¬mately symbolic and ceremonial, in the service of gaining and maintaining prestige, and has little to do with money as a rational medium of exchange of goods and services. Do you agree with the author? Why or why not? Explain in 4-6 sentences. Yes, I agree with the author because in this world human behavior is directly or indirectly related to consumption ,yet our consumption behavior is not based solely on our physical survival needs despite it takes lot of time and effort to make money to be extravagant and lavish and you hardly find any time to think of death and practice measures to deny it. References Solomon, S., Greenberg, J. Pyszczynski, T.A. (2003). Lethal consumption: Death-denying materialism http://www.sciencedirect.com/science/article/pii/S1877042811019999 https://www.scribd.com/document/197728014/LETHAL-CONSUMPTION-DEATH-DENYING-MATERIALISM https://bradleyallsop2.wordpress.com/2015/01/22/death-denying-our-defining-feature/

Philosophical Foundation of Ecological Ethics :: Ecology Ecological Philosophy Papers

Philosophical Foundation of Ecological Ethics ABSTRACT: Principles of Buddhist philosophy central to the formation of an ecological paradigm of mentality include a dynamic vision of the world, a system of relative truth apart from dogmas, a moral foundation for scientific knowledge, an emphasis on nonviolence and the absence of repressive scientific methods, and the progressive movement of the intellect to Universal Consciousness which postulates the unity of microcosm and macrocosm. The comparative analysis of laws and principles of modern ecological science and basic Buddhist thought points to their common intentional direction. Buddhist philosophy declares the creative participation of humankind in the united world synergistic process and forms to be the foundation of an altruistically marked ecological ethics. Entirety and interdependence of onthological reality Global scales of crisis which destroyed our planet requires the united measures and efforts of East and West in formation of ecological ethics. " East and West — two parts of mankind’s consciousness. If a man realizes it he can become a perfect human being. And only after that he can solve those global problems of surviving, which mankind is facing now. (A. Govinda) The fundamental idea of all Buddhist philosophy is the inseparable unity of subject and object, man and nature, substance and mind. The Buddhists consider world and man as a dynamic psychophysical entirety. It’s character and direction which is called stream (santana) that makes a principle of absolute change (anytyata). Anityata is of a deep ecological importance. It raises a problem of uneternity of psychocosm’s spheres and admage of its being destroyed. According to Buddhist religious doctrine the category " anitya " must occupy a certain position in each analysis. Speaking of a statement it is important to take into consideration its change and movable character. Only stable and permanent efforts of all living beings make this world better and without this direction for making kindness our world can become worse and suffering permanent characteristics of sansara can acquire rude and vulgar forms. Besides simple constatation of change anityata says about non-reversibility of former conditions. It’s impossible to reverse one’s life. It’s impossible to return of the history of a country back as well as impossible to make the planet evolution come to beginning. The principle of emptyness ( shunyata ). Buddhism denyes the inherent existence of things and phenomena. If you take away the reasons and conditions of existense of something then it will disappear itself because it doesn’t have inherent existence. Philosophical Foundation of Ecological Ethics :: Ecology Ecological Philosophy Papers Philosophical Foundation of Ecological Ethics ABSTRACT: Principles of Buddhist philosophy central to the formation of an ecological paradigm of mentality include a dynamic vision of the world, a system of relative truth apart from dogmas, a moral foundation for scientific knowledge, an emphasis on nonviolence and the absence of repressive scientific methods, and the progressive movement of the intellect to Universal Consciousness which postulates the unity of microcosm and macrocosm. The comparative analysis of laws and principles of modern ecological science and basic Buddhist thought points to their common intentional direction. Buddhist philosophy declares the creative participation of humankind in the united world synergistic process and forms to be the foundation of an altruistically marked ecological ethics. Entirety and interdependence of onthological reality Global scales of crisis which destroyed our planet requires the united measures and efforts of East and West in formation of ecological ethics. " East and West — two parts of mankind’s consciousness. If a man realizes it he can become a perfect human being. And only after that he can solve those global problems of surviving, which mankind is facing now. (A. Govinda) The fundamental idea of all Buddhist philosophy is the inseparable unity of subject and object, man and nature, substance and mind. The Buddhists consider world and man as a dynamic psychophysical entirety. It’s character and direction which is called stream (santana) that makes a principle of absolute change (anytyata). Anityata is of a deep ecological importance. It raises a problem of uneternity of psychocosm’s spheres and admage of its being destroyed. According to Buddhist religious doctrine the category " anitya " must occupy a certain position in each analysis. Speaking of a statement it is important to take into consideration its change and movable character. Only stable and permanent efforts of all living beings make this world better and without this direction for making kindness our world can become worse and suffering permanent characteristics of sansara can acquire rude and vulgar forms. Besides simple constatation of change anityata says about non-reversibility of former conditions. It’s impossible to reverse one’s life. It’s impossible to return of the history of a country back as well as impossible to make the planet evolution come to beginning. The principle of emptyness ( shunyata ). Buddhism denyes the inherent existence of things and phenomena. If you take away the reasons and conditions of existense of something then it will disappear itself because it doesn’t have inherent existence.

The Roles of the Gods in Greek Myth

The Roles of the Gods in Greek Myth In Greek myth, there are many deities who specialize in different realms. According to Aeschylus’s Prometheus Bound and Homer’s Iliad, Greek gods do not only have power, but also have interactions with humans. Most of Greek deities make themselves or their intent known to humans through direct communication and indirect punishment. Zeus punishes Prometheus, the creator and protector of the mortals, for stealing fire from the gods and giving it to the human beings. Zeus, the king of the Gods, rules the world by his own laws.Although Prometheus is one of the most intelligent Titans and takes Zeus’s side in the Titanomachy, he cannot avoid being punished for the violation of Zeus’s will. After Zeus wins the war against the Titans, he plans to destroy humans completely and create another race (Aesch. Pro. 229-237). Since Prometheus opposes Zeus and shows excessive stubbornness and pride, Zeus demands that his servants, Stren gth and Violence, chain Prometheus to a mountain to show his power. Gods also communicate with human beings. For example, in Iliad, Athena comes down and tries to make peace between Agamemnon and Achilles.During the war between the Achaeans and Trojans, Achilles, one of the Achaean’s most important warriors, is angry with the commander Agamemnon for taking away his reward, Briseis, and stops fighting for the Achaeans. Athena hates the Trojans, so she talks with Achilles to convince him to stop fighting with Agamemnon and join the battle (Hom. Il. 1. 241-251). In addition, Athena gives the Achaean hero Diomedes incredible strength and the ability to see the gods so that Diomedes can be more powerful in the war (Hom. Il. 5. 1-3).She also encourages Diomedes and warns him not to challenge the gods except Aphrodite (Hom. Il. 5. 136-137). Although the Greek gods communicate with humans and help them in some ways, they are actually not morally upright. Most of time, they make decis ions based on their own interests. Almost all the Greek gods are involved in the outcome of Trojan War, which was originated from a quarrel between the goddesses Athena, Hera and Aphrodite. Zeus promises to help the Trojans not out of any profound moral consideration but rather because he owes Achilles’s mother Thetis a favor (Hom.Il. 1. 600-609). Hera and Athena passionately hate the Trojans, so they work together to help the Achaeans recover from their retreat. Hera even seduces Zeus so that she can help the Achaeans behind his back (Hom. Il. 14. 283-289). In addition, the River Xanthus is very angry when Achilles kills so many Trojans, whose corpses are choking him. But in the fight between Xanthus and Achilles, Poseidon, the god of sea, comes to help Achilles because he holds a grudge against the Trojans, who never paid him back for helping them build their city.Because of the Greek gods’ involvement in the Trojan War, it becomes quite chaotic. None of them are imp artial or fair to both sides of the war. They are very emotional and always try to fight against the people they hate. The same type of behavior occurs in Prometheus Bound. Zeus has no pity or concern for others. He sent eagles to attack Prometheus repeatedly (Aesch. Pro. 1022-1025). Still, he decides to free Prometheus finally because Prometheus agrees to offer him an oracle. Therefore, the Greek gods are selfish and do not obey a moral code at all.Zeus is not morally upright; however, as the king of the Olympian gods, he plays an important role in both divine and human interactions. The main theme of Homer’s Iliad is the wrath of Achilles. Though Achilles refuses to fight against the Trojans because of Agamemnon’s disrespect, he returns to the battle finally. This largely depends on Zeus, who is one of the moderators in this story. He agrees to punish the Achaeans when Achilles’s mother Thetis asks him to do so, which abates Achilles’s rage. In most par ts of the story, Zeus stays impartial and keeps other gods from intervening in the war.In addition, Zeus, as the symbol of authority and justice, never comes down onto the battlefield to interfere with the mortal conflicts, in contrast to the rest of the gods who fight for what they favor. For instance, Apollo and Artemis, who support the Trojans in the war, often give aid to the city of Troy. Zeus acts as a balance through the entire war. Since he is subordinate to Fates, he keeps the gods in order and prevents them from violating the Fates. Zeus allows some gods to go to the battlefield after Apollo joins the battle because he doesn’t want the Achaeans to win earlier than they are supposed to.Throughout the Trojan War, Zeus is the director who keeps the war move along the right track. He mostly remains neutral and plays a vital role in the divine and human interactions. The divine interactions between Zeus and other gods are related to human affairs. These connections can b e found in the relationship between king and subjects, male and female. All the Greek deities need to obey Zeus’s rules because he is the king of the gods, a powerful tyrant. However, Prometheus is an exception. He gives fire to mankind and is so stubborn that he refuses to make peace with Zeus (Aesch.Pro. 167-175). As a result, he is chained to a mountain, where other gods can see how humiliating he is. Agamemnon, the leader of the Achaean army is also selfish and arrogant, which is the same as Zeus. When one of his valuable warriors Achilles challenges his leadership, Agamemnon is so angry that he takes away Achilles’s reward (Hom. Il. 1. 378-382). So it is obvious that no matter in the Greek mythology or real world, the king always is endowed with power that he can control his territory and get whatever he wants.But there is a little different in the standing of male and female. Unlike ordinary women, the Greek female deities do have some power; for instance, Hera i s the goddess of marriage and women fertility; Aphrodite is the goddess of sexual attraction. While in mankind, Homer describes women as useless containers. Since they only consume food and do not produce, they are inferior and not able to speak their wills or make any decisions. In Iliad, Chryseis and Briseis, a pair of beautiful maidens is honored to Agamemnon and Achilles separately.When Chryseis’s father tries his best to get his daughter back, Agamemnon replaces Chryseis with Achilles’s lover Briseis. Chryseis and Briseis are treated as objects. Homer does not mention any of their words in the book because no one cares how they actually feel except their parents. Overall, the similarities between divine interactions and human affairs are that the kings are always powerful and the female is subservient to the male. Though Iliad is a story about ancient heroes, gods and goddesses, it does reflect the values and conditions of Greek society at that time.Iliad was writ ten around eighth century BC, the Archaic Period in Greek history. The main transition is the rise of polis and colonization in Greek society. In the book, all the gods are leaded by Zeus and obey his rules, which reflects that each polis has its own ruler who is not morally upright and tends to set up dictatorships, raise armies and attack other polies to expand his influence. Additionally, the human relationships are not well if we consider the relationship between Zeus and Hera. In the Trojan War, Hera absolutely backs up the Achaeans.So when Thetis asks Zeus to help the Trojans, he is hesitated; however, he finally agrees because he owes her (Hom. Il. 1. 619-635). Hera hears that and asks Zeus what’s his plan, but Zeus replies that she will be the first to know whatever is right for her (Hom. Il. 1. 644-660). So Hera is very angry and decides to seduce Zeus in order to help the Achaeans behind his back. From the myth, we can find that there is hardly any trust or promise between husband and wife. So it’s possible that husband and wife in real Greek family may cheat each other for different reasons.Furthermore, Zeus promises Thetis that he will give Achilles more glories, which reflects that honor can be one of the most important subjects during that time. People want glory so that they can be powerful in the society. In conclusion, the Greek gods always have power in different areas, but they still are not as powerful as Zeus who rules the world. They use different ways to show their power to the human beings, such as communication and punishment. However, these Greek gods including Zeus are not morally upright. They act on their own selfish purposes and sometimes cheat each other to get what they want.As the king of the gods, Zeus is crucial in the human and divine interactions. He can control the war and make those who challenge his authority like Prometheus to suffer. The depiction of the gods and divine interactions actually provides a re alistic view of human conditions. The rise of polis and colonization are the important themes in the Archaic Period. The king of the polis always has strong power and makes decisions based on his will. The warriors and leaders are usually male because women are considered to be useless and inferior, which is a little contrast to the Greek myth. The Roles of the Gods in Greek Myth The Roles of the Gods in Greek Myth In Greek myth, there are many deities who specialize in different realms. According to Aeschylus’s Prometheus Bound and Homer’s Iliad, Greek gods do not only have power, but also have interactions with humans. Most of Greek deities make themselves or their intent known to humans through direct communication and indirect punishment. Zeus punishes Prometheus, the creator and protector of the mortals, for stealing fire from the gods and giving it to the human beings. Zeus, the king of the Gods, rules the world by his own laws.Although Prometheus is one of the most intelligent Titans and takes Zeus’s side in the Titanomachy, he cannot avoid being punished for the violation of Zeus’s will. After Zeus wins the war against the Titans, he plans to destroy humans completely and create another race (Aesch. Pro. 229-237). Since Prometheus opposes Zeus and shows excessive stubbornness and pride, Zeus demands that his servants, Stren gth and Violence, chain Prometheus to a mountain to show his power. Gods also communicate with human beings. For example, in Iliad, Athena comes down and tries to make peace between Agamemnon and Achilles.During the war between the Achaeans and Trojans, Achilles, one of the Achaean’s most important warriors, is angry with the commander Agamemnon for taking away his reward, Briseis, and stops fighting for the Achaeans. Athena hates the Trojans, so she talks with Achilles to convince him to stop fighting with Agamemnon and join the battle (Hom. Il. 1. 241-251). In addition, Athena gives the Achaean hero Diomedes incredible strength and the ability to see the gods so that Diomedes can be more powerful in the war (Hom. Il. 5. 1-3).She also encourages Diomedes and warns him not to challenge the gods except Aphrodite (Hom. Il. 5. 136-137). Although the Greek gods communicate with humans and help them in some ways, they are actually not morally upright. Most of time, they make decis ions based on their own interests. Almost all the Greek gods are involved in the outcome of Trojan War, which was originated from a quarrel between the goddesses Athena, Hera and Aphrodite. Zeus promises to help the Trojans not out of any profound moral consideration but rather because he owes Achilles’s mother Thetis a favor (Hom.Il. 1. 600-609). Hera and Athena passionately hate the Trojans, so they work together to help the Achaeans recover from their retreat. Hera even seduces Zeus so that she can help the Achaeans behind his back (Hom. Il. 14. 283-289). In addition, the River Xanthus is very angry when Achilles kills so many Trojans, whose corpses are choking him. But in the fight between Xanthus and Achilles, Poseidon, the god of sea, comes to help Achilles because he holds a grudge against the Trojans, who never paid him back for helping them build their city.Because of the Greek gods’ involvement in the Trojan War, it becomes quite chaotic. None of them are imp artial or fair to both sides of the war. They are very emotional and always try to fight against the people they hate. The same type of behavior occurs in Prometheus Bound. Zeus has no pity or concern for others. He sent eagles to attack Prometheus repeatedly (Aesch. Pro. 1022-1025). Still, he decides to free Prometheus finally because Prometheus agrees to offer him an oracle. Therefore, the Greek gods are selfish and do not obey a moral code at all.Zeus is not morally upright; however, as the king of the Olympian gods, he plays an important role in both divine and human interactions. The main theme of Homer’s Iliad is the wrath of Achilles. Though Achilles refuses to fight against the Trojans because of Agamemnon’s disrespect, he returns to the battle finally. This largely depends on Zeus, who is one of the moderators in this story. He agrees to punish the Achaeans when Achilles’s mother Thetis asks him to do so, which abates Achilles’s rage. In most par ts of the story, Zeus stays impartial and keeps other gods from intervening in the war.In addition, Zeus, as the symbol of authority and justice, never comes down onto the battlefield to interfere with the mortal conflicts, in contrast to the rest of the gods who fight for what they favor. For instance, Apollo and Artemis, who support the Trojans in the war, often give aid to the city of Troy. Zeus acts as a balance through the entire war. Since he is subordinate to Fates, he keeps the gods in order and prevents them from violating the Fates. Zeus allows some gods to go to the battlefield after Apollo joins the battle because he doesn’t want the Achaeans to win earlier than they are supposed to.Throughout the Trojan War, Zeus is the director who keeps the war move along the right track. He mostly remains neutral and plays a vital role in the divine and human interactions. The divine interactions between Zeus and other gods are related to human affairs. These connections can b e found in the relationship between king and subjects, male and female. All the Greek deities need to obey Zeus’s rules because he is the king of the gods, a powerful tyrant. However, Prometheus is an exception. He gives fire to mankind and is so stubborn that he refuses to make peace with Zeus (Aesch.Pro. 167-175). As a result, he is chained to a mountain, where other gods can see how humiliating he is. Agamemnon, the leader of the Achaean army is also selfish and arrogant, which is the same as Zeus. When one of his valuable warriors Achilles challenges his leadership, Agamemnon is so angry that he takes away Achilles’s reward (Hom. Il. 1. 378-382). So it is obvious that no matter in the Greek mythology or real world, the king always is endowed with power that he can control his territory and get whatever he wants.But there is a little different in the standing of male and female. Unlike ordinary women, the Greek female deities do have some power; for instance, Hera i s the goddess of marriage and women fertility; Aphrodite is the goddess of sexual attraction. While in mankind, Homer describes women as useless containers. Since they only consume food and do not produce, they are inferior and not able to speak their wills or make any decisions. In Iliad, Chryseis and Briseis, a pair of beautiful maidens is honored to Agamemnon and Achilles separately.When Chryseis’s father tries his best to get his daughter back, Agamemnon replaces Chryseis with Achilles’s lover Briseis. Chryseis and Briseis are treated as objects. Homer does not mention any of their words in the book because no one cares how they actually feel except their parents. Overall, the similarities between divine interactions and human affairs are that the kings are always powerful and the female is subservient to the male. Though Iliad is a story about ancient heroes, gods and goddesses, it does reflect the values and conditions of Greek society at that time.Iliad was writ ten around eighth century BC, the Archaic Period in Greek history. The main transition is the rise of polis and colonization in Greek society. In the book, all the gods are leaded by Zeus and obey his rules, which reflects that each polis has its own ruler who is not morally upright and tends to set up dictatorships, raise armies and attack other polies to expand his influence. Additionally, the human relationships are not well if we consider the relationship between Zeus and Hera. In the Trojan War, Hera absolutely backs up the Achaeans.So when Thetis asks Zeus to help the Trojans, he is hesitated; however, he finally agrees because he owes her (Hom. Il. 1. 619-635). Hera hears that and asks Zeus what’s his plan, but Zeus replies that she will be the first to know whatever is right for her (Hom. Il. 1. 644-660). So Hera is very angry and decides to seduce Zeus in order to help the Achaeans behind his back. From the myth, we can find that there is hardly any trust or promise between husband and wife. So it’s possible that husband and wife in real Greek family may cheat each other for different reasons.Furthermore, Zeus promises Thetis that he will give Achilles more glories, which reflects that honor can be one of the most important subjects during that time. People want glory so that they can be powerful in the society. In conclusion, the Greek gods always have power in different areas, but they still are not as powerful as Zeus who rules the world. They use different ways to show their power to the human beings, such as communication and punishment. However, these Greek gods including Zeus are not morally upright. They act on their own selfish purposes and sometimes cheat each other to get what they want.As the king of the gods, Zeus is crucial in the human and divine interactions. He can control the war and make those who challenge his authority like Prometheus to suffer. The depiction of the gods and divine interactions actually provides a re alistic view of human conditions. The rise of polis and colonization are the important themes in the Archaic Period. The king of the polis always has strong power and makes decisions based on his will. The warriors and leaders are usually male because women are considered to be useless and inferior, which is a little contrast to the Greek myth.

Least, Less, More, and Most

Least, Less, More, and Most â€Å"Least,† â€Å"Less,† â€Å"More,† and â€Å"Most† â€Å"Least,† â€Å"Less,† â€Å"More,† and â€Å"Most† By Mark Nichol The adjectives least, less, more, and most present difficulties for writers when the words are paired with other adjectives: Should hyphens be employed? And what about when little, much, and similar terms are involved? Generally, do not hyphenate such constructions. The following examples are all correct: â€Å"She bought the least expensive shampoo.† â€Å"I’ve never heard a less interesting story.† â€Å"That wasn’t the most regrettable part.† â€Å"We have a more likely explanation.† But use these words cautiously in such sentences. For example, â€Å"He made several more successful efforts† is ambiguous: Does it mean that the person added a few successful efforts to his record of previous successful ones, or that the person’s efforts were more successful than previous ones? Some writers choose to hyphenate â€Å"more successful† when appropriate in such a context, but such a strategy leads to inconsistency when the hyphen is omitted in a similar but unambiguous statement. â€Å"He made several additional successful efforts† or â€Å"He made several efforts that were more successful,† respectively, clarifies the writer’s intent without making exceptions. Very is another problematic term. Most writers likely consider it obvious that no hyphen belongs in â€Å"John held up a very full bucket,† but very stands alone even when it modifies a hyphenated phrasal adjective, as in â€Å"They chose three very well-liked students.† But compare these conventions with the custom for such words as little, much, seldom, and often. These words, all of which except often can be adjectives or adverbs, serve the latter function when they precede an adjective and a noun and in this case, they require a hyphen. (That’s counterintuitive, because adjectives are often hyphenated to a following word, while adverbs rarely are.) Here are some examples: â€Å"Mary spoke about a little-understood aspect of the animal’s behavior.† â€Å"He explained a much-misunderstood phenomenon.† â€Å"The seldom-seen plant is found in only one place.† â€Å"The project was plagued by interventions with often-inconclusive results.† (As with phrasal adjectives, these word pairs are not hyphenated after the noun. For example, â€Å"Mary spoke about an aspect of the animal’s behavior that is little understood.†) Note this exception: â€Å"The somewhat subjective report omitted some important details.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Possessive of Proper Names Ending in S41 Words That Are Better Than GoodWhat Is a Doctor?

Must-Know Tennis Terms in French

Must-Know Tennis Terms in French Whether you love playing tennis or watching the major international tournaments, you need to know tennis terminology  to fully appreciate the games. Why in French? Well, if youre witnessing the prestigious French Open,  created in 1891 and now  held annually  over late May and early June at the Stade Roland-Garros in Paris, you wont miss a play or aside if you understand the players and commentators. Or maybe you want to read tennis analysis in a major French publication. If you know the lingo, you win again. The French Open and the Grand Slam Where does the French Open fit into the scheme of major international tournaments? Most importantly, its the  second major  tennis tournament comprising the global Grand Chelem (Grand Slam)  each year; the other three, in chronological order, are the  Australian Open, the  U.S. Open,  and  Wimbledon.  The  Grand Slam  tournaments, called  majors, are the worlds four most important tennis  events, each held over two grueling weeks and each offering the most prize money, attention, ranking points, and more. Tennis Singles Stars As of 2017, the winningest mens Grand Slam player of all time is Roger Federer of Switzerland who has won 19 majors: the Australian Open five times, the French Open once, Wimbledon eight times, and the US Open five times. Spains Rafael Nadal comes in second with 15 title wins, and American Pete Sampras is third with 14. Australian Margaret Court, now in her 70s, still holds the distinction of the most majors singles titles with 24: 11 wins at Australian Opens, five at the French Open, three at Wimbledon, and five at the US Open. American Serena Williams follows at 23. Steffi  Graf  of Germany  won 22 Grand Slam singles titles, and  in 1988, this phenomenal player  became the first and only tennis player (male or female) to achieve the  Golden Slam  by winning all four Grand Slam singles titles and the Olympic gold medal in the same calendar year. She is also the only tennis player to have won each Grand Slam event at least four times. With records like this, its easy to see why tennis can be an exciting sport for both players and spectators. To understand the action, here, for your edification and enjoyment, are the top tennis terms in the French language. The World of Tennis, in French le tennis   tennis(le tournoi de) Roland-Garros, les Internationaux de France   French Open(le tournoi de tennis de) Wimbledon   Wimbledonun Grand Chelem a  Grand Slamsimple messieurs   mens singlessimple dames   womens singlesdouble messieurs   mens doublesdouble dames   womens doubles The People of Tennis   un arbitre a  refereeune invitation a  wild cardun joueur de tennis a  tennis playerun juge de ligne a  line judgele serveur the  serverle ramasseur de balles the  Ã‚  ball boyla tà ªte de sà ©rie the  seed, seeded playerla tà ªte de sà ©rie numà ©ro un the  top seed, number one seedla tà ªte de sà ©rie numà ©ro deux the  number two seed Tennis Courts and Equipment la balle de tennis the  tennis ballle carrà © de service the  service boxle choix de cà ´tà ©s the  choice of sidesle choix de service  Ã‚  the choice of servicele couloir  Ã‚  the alley, the tramlinesle court the  courtun court de terre battue a  clay courtun court en dur   a hard courtun court en gazon a  grass courtle filet the  netla ligne de fond the  baselinela ligne de service the  service linela raquette the tennis racket Tennis Serves and Shots un ace an  aceun amorti a  drop shotla balle de service a  service ballun coup a  strokele coup droit the  forehandla deuxià ¨me balle the  second serveune double faute a  double faultun effet a  spinune faute a  fault, error, outun let a  letle lift a  topspinun lob a  lobun revers a  backhandun revers deux mains a  two-handed backhandle service the  serve,  serviceun  slice a  sliceun smash a  smashune volà ©e a  volley Tennis Scoring rien, zà ©ro   lovequinze   fifteentrente   thirtyquarante   fortyA / quinze A   all / fifteen allpartout / quinze partout   all / fifteen allà ©galità ©   deuceavantage service   ad-in, advantage inavantage dehors   ad-out, advantage outla balle de break   break pointla balle de jeu   game pointla balle de match   match pointla balle de set   set pointune dà ©cision   callle jeu   gameun jeu dà ©cisif   tie-breakerjeu, set, match   game, set, matchle match the  matchout   outle set, la manche   setsur la ligne   on the line The Action donner de leffet ( une balle)   to put spin (on a ball)à ªtre au service   to have the service, to be servingfrapper   to hitjouer   to playprendre le service de quelquun   to break someones serveservir   to servetenir le score   to keep the score

Sustainable Development and Underlying Contradictions Essay

Sustainable Development and Underlying Contradictions - Essay Example As Pless, Thomas & GÃ ¼nter, sustainable development commences at the time of producing the raw materials and here the farmers are the owners of the projects, which foster on sustainable development. The experts inform the farmers on the need and the importance of using the eco-friendly means to produce the raw materials with fewer impacts on the lives of the people. After this consideration, the sustainability strikes up to the industrial handling of the products (Pless, Thomas & GÃ ¼nter 2012, p 902). The products before they are processed or even after should not be contaminated in the process of manufacturing it. The sustainable means of production in the industries should be fully incorporated into the production of the products (Monsanto Case Study, 12).Though at the point of production, the company should try all its best to be efficient in the production, but should also consider the effects of the production on the lives of the people and the entire environment. The supply of the products should be environmentally and socially friendly in the sense that the process of supplying the products should be free from any form of pollutant or contaminate the products in the course of transporting the products to the consumers (Taman 2014, p 15). The consumption methods of the consumers are also of great implications to the achievement of objective; sustainability. When given mode of consumption contributes to the contamination of the environment (Monsanto Case Study, 23).

Research essay Example | Topics and Well Written Essays - 1000 words

Research - Essay Example Indeed, the humors lie in the verbal ironies in the story. At the very beginning of the story, the readers learn about the revenge motif of Montressor (Silverman 312). So, when, in the story, they come across the verbal ironies in Montressor’s narration, they rather become aware of the follies, simplicity and hubris, of Fortunato, which inevitably push him towards the horrible death. Also the humors in the story are endowed with a two-fold meaning. On one hand, they provide brutal pleasure to Montressor; on the other hand, they reveal Fortunato’s follies and hubris. Montressor exhibits a black sense of humor. In the very beginning of the story, Montressor describes Fortunato in a jester’s outfit. He describes Fortunato as following: â€Å"[In] one evening during the supreme madness of the carnival season, that I encountered my friend†¦.The man wore motley† (Poe pars.2). In that carnival evening, Fortunato wear a â€Å"tight-fitting parti-striped dres s† (Poe pars.2). He also wears a â€Å"canonical cap and bells† (Poe pars.3). ... But when Montressor vows that â€Å"I must not only punish but punish with impunity. A wrong is unredressed when retribution overtakes its redresser. It is equally unredressed when the avenger fails to make himself felt as such to him who has done the wrong† (Poe pars.3), Fortunato’s jester-like clothing and hubris make him more vulnerable and pathetic. Another humor occurs around the middle of the story. When Montressor and Fortunato enter into the cavern, he (Fortunato) begins to cough. In order to hide his intention, Montressor tries to persuade Fortunato to go back: â€Å"We will go back; your health is precious. You are rich, respected, admired, beloved; you are happy, as once I was. You are a man to be missed. For me it is no matter. We will go back† (Poe pars.6). In reply, Fortunato says, â€Å"Enough†¦the cough's a mere nothing; it will not kill me. I shall not die of a cough.† (Poe pars.8) Here though his reply evokes laughter, it, at the sam e time, warns the readers about his helplessness in the face of Montressor conspiracy. Fortunato, a helpless drunkard who does not know the least of Montressor’s revenge, expresses habitual hubris that he will not die of coughing. This scene makes Montressor more pernicious and venomous, whereas this same reply exposes Fortunato more as a helpless man who simply believes Montressor and who is going to face his death soon (Silverman 312). At the second reading of the story, the perception that Fortunato is going to be buried alive behind the vault wall reveals the darkness and blackness of Montressor’s sense of humor. The blackest humorous scene occurs around the end of the story. Here, Fortunato starts to laugh after